How does the IAB Rising Star filmstrip ad expand?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

The IAB Rising Star filmstrip ad is designed to create a dynamic user experience, which includes expanding when a user interacts with it. The correct expansion size of 300x3000 allows for a visually immersive display that can showcase multiple content pieces such as videos, images, and text in a linear format. This size effectively utilizes screen space to capture user attention and engage them with more information than a static ad would provide.

This expansion format is particularly useful for storytelling or for presenting rich media content without overwhelming the user, as it keeps the main ad area more focused while allowing additional content to be accessed with a simple interaction. The large expansion can provide a significant impact by enhancing visibility and interaction rates, contributing to a more effective advertising strategy.

The other options do not accurately reflect the expansion characteristics of the IAB Rising Star filmstrip ad. They either denote fixed dimensions or do not correspond to the defined expansion of the filmstrip format. Therefore, expanding to 300x3000 is the correct representation of this ad type’s capabilities.

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