Interactive Advertising Bureau (IAB) Digital Media Sales Certification Practice Test

Question: 1 / 400

Which of the following best describes content marketing?

It focuses on direct selling

It emphasizes creating valuable content

Content marketing is best described as emphasizing the creation of valuable content. This approach is centered on providing informative, entertaining, or useful materials that resonate with a target audience. The primary goal is to build relationships and engage an audience, fostering a sense of trust and loyalty toward the brand or organization. By offering valuable insights or experiences rather than overtly selling a product or service, content marketing aims to attract and retain a defined audience.

In contrast, options that focus on direct selling, limiting engagement on social media, or being primarily concerned with ad placement are more aligned with traditional advertising strategies. These approaches do not capture the essence of content marketing, which prioritizes the strategic dissemination of valuable content to engage and inform rather than directly promote a sale.

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It limits engagement on social media

It is primarily concerned with ad placement

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