How are organic search results ranked?

Organic search results are ranked primarily based on relevance, recommendation, and proliferation. Search engines use complex algorithms that assess numerous factors to determine how closely a webpage matches the user's search query.

Relevance refers to how well the content of a webpage answers the query posed by the user. This is often determined by keywords, content quality, and overall user engagement with the site. Recommendation takes into consideration factors such as backlinks from other reputable sources, signaling to search engines that the content is valuable and trustworthy. Proliferation involves the page's visibility and shareability across the web, including social media engagements and mentions, which can also influence a page's rank.

Other factors, such as page load speed, mobile-friendliness, and user experience, can also impact organic search rankings, reinforcing the notion that ranking is about a multifaceted approach rather than singular aspects like payment or recent updates.