How does earned media react to owned and paid media?

Earned media refers to publicity gained through promotional efforts other than paid media and is often seen as a form of free media coverage. It typically includes social media mentions, shares, and reviews created by users or third parties. Earned media relies heavily on both owned and paid media to be effective.

Owned media, such as a company's website and social media profiles, plays a crucial role in providing the content and platform that can drive engagement and initiate conversations. When users engage with owned media, they are more likely to share and discuss it within their networks, leading to earned media.

Paid media, such as advertisements, can help amplify owned media content, increasing visibility and reach. When paid media successfully captures attention, it can lead to user engagement and subsequently generate earned media through shares, likes, and user-generated content.

In essence, without the foundation provided by owned media and the amplification provided by paid media, earned media would struggle to gain traction and visibility, making it dependent on these two other forms of media for its success.