How does SEO complement digital advertising?

SEO complements digital advertising primarily by enhancing organic search engine rankings. When a website implements effective SEO strategies, it improves its visibility in search engine results, which can lead to increased organic traffic. This heightened visibility can support digital advertising efforts by driving more relevant users to the site, making paid campaigns more effective.

Additionally, SEO can create a strong foundation for digital advertising. For example, a website that ranks well in organic search often sees a higher click-through rate (CTR) and better engagement metrics for its paid advertisements. This interconnectedness means that as organic search performance improves through SEO, paid advertising can gain from these organic gains, resulting in overall better performance for the brand online.

While the other options touch on various digital advertising aspects, they do not accurately capture the direct synergy between SEO and digital advertising in terms of improving visibility and organic traffic. Increasing advertisement costs or limiting ad visibility does not highlight the beneficial relationship between SEO and advertising efforts, and predicting user behavior, although related to digital marketing strategies, does not specifically illustrate how SEO enhances digital advertising.