In terms of user behavior, what do cookies help achieve?

Cookies significantly enhance the ability to personalize user experiences on the web. When a user visits a site, cookies store information about their interactions, preferences, and behaviors. This data allows advertisers and website operators to tailor content and advertisements to match the individual preferences of users. For instance, if a user frequently visits pages related to travel, cookies help in displaying travel-related ads or recommending related articles, which ultimately enriches the user's browsing experience.

Personalization facilitated by cookies can lead to improved engagement, as users are more likely to interact with content that resonates with their interests. Additionally, this ability to track user behavior through cookies can inform businesses about what products or services work best for their audience, leading to more effective marketing strategies.