What action is commonly taken in a consideration campaign?

In a consideration campaign, the focus is on providing potential customers with deeper engagement with products and offerings, helping them evaluate options before making a purchasing decision. The action of scrolling through different products in a gallery aligns with this goal, as it allows users to visually explore various options and assess features, styles, and price points available. This immersive experience is designed to create interest and facilitate comparison among products, ultimately guiding consumers along their decision-making path.

In contrast, while posting brand information on social media can raise awareness, it doesn’t directly foster product consideration. Signing up for brand updates may indicate interest but is more aligned with lead generation or awareness rather than active evaluation. Similarly, downloading coupons typically signifies a decision to purchase or move closer to a transaction, which is not the primary objective of a consideration phase.