What are the dimensions of the IAB Rising Star billboard ad?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

The IAB Rising Star billboard ad has dimensions of 970x250 pixels. This format is specifically designed to capture attention through its larger size compared to traditional banner ads, allowing for more creative visuals and engaging content. The 970x250 size offers an optimal balance between visibility and interaction, making it a preferred choice for advertisers looking to make a significant impact on users. This particular size has been well-received in the digital advertising landscape, providing ample space for advertisers to convey their messaging effectively.

The other dimensions mentioned, while valid for different types of ads, do not correspond to the IAB Rising Star ad specifications. For instance, 300x600 is known as a large mobile ad, 300x1050 is a wider format that is less conventional and not commonly categorized within major IAB Rising Star specifications, and 970x90 is a leaderboard ad, which, although popular, is not the same as the Rising Star billboard size.

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