What are the two paid listing search formats mentioned?

The mention of Pay-Per-Click and Cost-Per-Click as the two paid listing search formats is grounded in their widespread use in digital advertising. Both formats allow advertisers to gain visibility in search results by paying each time a user clicks on their advertisement.

Pay-Per-Click (PPC) is a model where advertisers pay only when a user actually clicks on their ad, which is commonly used in search engine marketing. This model ensures that advertisers are only charged for actual engagement, making it an efficient way to manage advertising budgets while targeting specific keywords.

Cost-Per-Click (CPC) is often used interchangeably with Pay-Per-Click, as it expresses the price an advertiser pays for each click on their advertisement. The primary distinction lies in how the pricing may be set, but essentially both terms represent the same foundational concept of driving traffic based on user interactions with ads.

The other options like Pay-Per-Clip and Cost-Per-Clip, Pay-By-View and Cost-Per-View, and Pay-Per-Action and Cost-Per-Action, reflect different pricing strategies. For example, while Pay-Per-Action is applicable to performance-based marketing, it addresses conversions rather than just clicks.