What dimensions are specified for a medium rectangle in display advertising?

The medium rectangle in display advertising is specifically defined as having dimensions of 300 pixels in width and 250 pixels in height. This size is widely utilized in digital advertising, especially within content environments, where it effectively captures user attention due to its balance of size and presence. The medium rectangle is favored for its versatility and compatibility with various types of digital content.

In contrast, other dimensions mentioned reflect different ad formats. For example, 300x600 corresponds to the half-page ad, which offers more visual space but is not classified as a medium rectangle. The dimension 160x600 indicates a skyscraper ad unit, typically used in sidebars. Lastly, 970x90 refers to a leaderboard ad, which is designed to appear across the top of webpages but again does not meet the criteria for a medium rectangle. Thus, the distinction of the medium rectangle at 300x250 is integral to understanding standard display ad sizes in interactive advertising.