What distinguishes high impact ads from banner ads?

High impact ads are designed specifically to capture the audience's attention through visually striking and often larger formats, which can create a more immersive experience. This approach is inherently meant to be more disruptive than traditional banner ads, as it seeks to stand out in a crowded digital environment and break through the noise of standard advertising. The goal is to leave a significant impression on viewers, often leading to increased engagement and interaction.

This focus on being more prominent and attention-grabbing is a critical characteristic that differentiates high impact ads from banner ads, which typically blend in more seamlessly with website content and may not disrupt the user experience as much. While high impact ads can scale various media and drive brand awareness more effectively, their most distinguishing feature is the deliberate intent to be disruptive in order to enhance visibility and engagement.