What does an Ad Network typically provide?

An Ad Network typically acts as an intermediary between advertisers and publishers, facilitating the sale of ad inventory. By aggregating inventory from multiple publishers, an Ad Network consolidates the available ad spaces and offers them to advertisers as a single package. This simplifies the advertising process for marketers, allowing them to reach a wider audience across various platforms without needing to negotiate individual contracts with each publisher.

While elements like automated bidding, content curation, and real-time audience analytics might play a role in the broader digital advertising ecosystem, these functions are not the primary focus of what an Ad Network provides. The key function that sets an Ad Network apart is its ability to serve as a sales channel for this aggregated inventory, making it efficient for advertisers to manage their campaigns across different publishers with ease.