What does SEO stand for in the context of organic results?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

In the context of organic results, SEO stands for Search Engine Optimization. This term refers to the process of enhancing a website or online content to increase its visibility and ranking in search engine results pages (SERPs) without having to pay for placement. The main goal of SEO is to attract more organic, or unpaid, traffic to a website through various strategies, including optimizing content with relevant keywords, enhancing site structure, improving loading speed, and ensuring mobile-friendliness.

By effectively implementing SEO techniques, businesses can improve their chances of appearing higher in search results, making it easier for potential customers to find them. This is essential for increasing brand awareness and driving traffic to the website, which ultimately can lead to conversions and sales.

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