What happens to the content when the IAB Rising Star pushdown ad expands?

When the IAB Rising Star pushdown ad expands, the page content is pushed down. This type of ad unit is designed to enhance user engagement while maintaining the visibility of the website’s original content. Upon expansion, the pushdown ad seamlessly increases its size, pushing the underlying content further down the page rather than obscuring or overlaying it. This allows users to still view the content as well as the ad while providing an interactive experience that encourages engagement without disrupting the overall layout of the webpage. This characteristic is essential as it aligns with user experience best practices, enabling a smoother interaction with the ad while still granting access to the content below.