What high impact format, other than IAB Rising Stars, has high awareness potential?

Sponsorship as a high impact format is recognized for its ability to create significant awareness through strategic partnerships and brand visibility. A sponsorship typically involves a brand collaborating with an event, organization, or media outlet, allowing it to leverage the audience’s affinity toward the sponsored entity. This form of advertising not only enhances brand exposure but also fosters a deeper connection with the target audience through association with meaningful content or experiences.

In comparison, while other formats like banner ads, email marketing, and social media ads are widely used, they may not achieve the same level of impactful engagement that sponsorships can provide. These alternative formats often lack the immersive experience and credibility that comes from being affiliated with well-regarded events or initiatives, making them less effective at generating high awareness potential. By utilizing sponsorships, brands can create memorable interactions that resonate with audiences, thereby amplifying their reach and recognition in a crowded marketplace.