What is a key feature of a Demand Side Platform (DSP)?

A key feature of a Demand Side Platform (DSP) is its ability to aggregate media buying from multiple sources. This allows advertisers to access a wide range of inventory from different ad exchanges and networks through a single interface. By pooling resources, DSPs enable advertisers to gain efficiency in their ad buying process, manage their budgets effectively across various platforms, and optimize their campaigns in real-time.

This aggregation fosters a more streamlined approach to digital advertising, making it easier for advertisers to reach their desired audiences and utilize data-driven insights for decision making. The ability to effectively manage inventory from diverse sources is integral to maximizing reach and ensuring that ad spend is utilized where it can have the most impact.

Other features, such as bid management, serving ads, and generating user insights, are parts of the ecosystem that DSPs interact with but do not define their primary function of aggregating media buying.