What is a primary characteristic of high impact ads compared to traditional display ads?

High impact ads are designed to capture attention through their engaging and dynamic design, which distinguishes them from traditional display ads. This characteristic often includes elements like rich media, interactivity, and visually striking graphics that encourage user interaction. Unlike standard display ads that may rely more heavily on static images or banners, high impact ads are crafted to create a more immersive experience, allowing brands to convey their messages in a more compelling and memorable way. This dynamic quality is essential in today's digital landscape, where users are bombarded with countless ads each day, making differentiation crucial for effective advertising.

In contrast, lower cost does not characterize high impact ads, as they often require more resources to design and implement. Additionally, high impact ads generally offer substantial targeting capabilities rather than being less flexible, allowing for precision in reaching specific audiences. Furthermore, the essence of high impact ads is not to mimic print ads; rather, they leverage digital capabilities to engage users far beyond the limitations of print. Therefore, the engaging and dynamic design is what sets high impact ads apart and makes them a formidable choice in digital advertising strategies.