What is a significant challenge of owned media?

A significant challenge of owned media is that there are no guarantees of engagement. While owned media, such as websites, blogs, and social media channels, allows brands to control their messaging and content, this does not ensure that the audience will interact with it. Engagement depends on various factors, including content relevance, quality, and audience preferences. As a result, even well-crafted and distributed owned media may not reach or resonate with the target audience as intended, leading to uncertain outcomes regarding consumer interaction and response.

In contrast, high production costs may be more associated with certain types of content creation but are not inherently a challenge of owned media since businesses can strategically manage costs. Redundant messaging could occur in any media type but isn't a defining challenge specific to owned media. Immediate customer outreach is often a strength of owned media, as it allows brands to communicate directly with their audience without intermediaries.