What is one of the benefits of native advertising for consumers?

Native advertising offers a key benefit to consumers by being less intrusive than traditional display advertising. This format is designed to blend seamlessly with the content that surrounds it, making it appear more like part of the user’s experience rather than an interruption. When ads are integrated into the content stream, consumers often find them more relevant and engaging, leading to a more positive perception of the advertising content. This approach can enhance user experience because it respects the user's attention and provides value without being overly disruptive.

In contrast, the other options do not accurately represent the primary consumer benefit associated with native advertising. While higher privacy standards, immediate discounts, and increased accessibility to content may be relevant in different contexts, they are not specific advantages that native advertising uniquely provides to consumers. Native ads primarily focus on user engagement and experience, which is why being less intrusive is recognized as a significant benefit.