What is the standard dimension of a leaderboard banner ad?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

The standard dimension of a leaderboard banner ad is 728 pixels wide by 90 pixels tall. This format is widely recognized in digital advertising, particularly in desktop environments, as it provides a prominent space for brand messaging and visual elements at the top of a webpage. This positioning increases the likelihood of user engagement, as it is one of the first elements visitors see when they land on a page.

The leaderboard's dimensions are specifically designed to maintain optimal visibility while fitting standard ad placements across various websites. As a result, 728x90 is not only a standard size but also a common choice among advertisers who seek to maximize their reach and impact in banner advertising campaigns.

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