What is typically true about the traffic of long tail websites?

Long tail websites are characterized by niche content and targeted audiences. These sites typically attract lower overall traffic compared to more mainstream or popular websites. This is because they cater to specific interests or topics, which limits their audience size. As a result, long tail websites often have a dedicated but smaller visitor base.

This lower traffic can actually be beneficial for niche marketers as it allows them to engage more deeply with a specific audience segment. Additionally, advertisers may find value in these sites due to their ability to reach consumers with particular interests, even if the overall volume of traffic is lower.

In contrast, the other options suggest characteristics typical of high-traffic sites, such as popularity, extensive inventory, high engagement, or significant visibility on search engines, which are not usually attributes associated with long tail websites.