What percentage of smartphone users have made a purchase via their smartphone?

The correct percentage indicating the proportion of smartphone users who have made a purchase via their smartphone is an important statistic that reflects the growing trend of mobile commerce. A figure of 46% shows a significant majority of smartphone users engaging in purchasing behavior directly from their devices, which indicates the shift in consumer habits and the increasing reliance on mobile devices for shopping.

This statistic illustrates the importance for advertisers and marketers to optimize their strategies for mobile platforms, recognizing that nearly half of smartphone users are comfortable making purchases through their devices. With this understanding, businesses can tailor their digital marketing efforts to enhance the shopping experience for mobile users, ensuring they are tapping into this robust segment of online shoppers.

The other percentage options, while close, do not accurately capture the current reality of mobile purchasing behaviors amongst users. The data reflects ongoing growth in mobile commerce, emphasizing the need for businesses to stay aligned with consumer preferences in the digital marketplace.