What type of ad format would typically not include text?

The choice identified here refers to an ad format that primarily relies on visual elements rather than text itself. Display advertising typically utilizes graphics, images, or animations to capture the attention of users, focusing on visual storytelling or branding without necessarily incorporating textual content.

This format is designed to attract users visually, often appearing as banners or other graphic formats across web pages, and while they can include minimal textual elements, the essence of display ads is their visual component. Text advertising, in contrast, is mainly composed of written content. Video advertising, while it can contain captions and on-screen text, is predominantly a moving visual medium. Social media advertising may incorporate varied formats, but many types include both visual and textual components.

Thus, display advertising is characterized by its potential to convey messages and attract audiences via images or visual graphics, often sidelining text as a primary feature.