What type of advertising is described as a graphical ad message?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

Display advertising is characterized by graphical ad messages, which typically include images, animations, or videos aimed at capturing the audience's attention on websites and digital platforms. This format is designed to be visually appealing and is often placed in high-visibility areas, allowing brands to effectively communicate their value propositions or promotions.

Unlike text advertising, which relies solely on written content, or email advertising that may include a mix of text and images but is primarily for direct communication, display advertising emphasizes the visual aspect to engage users. Social media advertising can also include graphical elements, but it is more about the context and platform rather than the pure graphical nature of the ads themselves. Therefore, display advertising specifically refers to graphical ad messages, making it the correct answer in this context.

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