What typical action characterizes an advocacy campaign?

An advocacy campaign primarily aims to influence public opinion or promote a social cause rather than focusing directly on a product or service. Posting brand information on social media is representative of this goal, as social media platforms serve as critical channels for spreading awareness and mobilizing support around specific issues or causes. Through social media, individuals and organizations can engage with a broader audience, share stories, and inspire action, which aligns perfectly with the mission of an advocacy campaign.

In contrast, actions such as scrolling through different product options, downloading coupons, or visiting a website for product awareness are more transactional in nature. They focus on consumer behavior and product promotion rather than advocating for change or raising awareness about a particular social issue, which is the essence of advocacy campaigns.