Which action is typically associated with an awareness campaign?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

An awareness campaign is primarily focused on increasing the visibility and recognition of a brand or product among potential customers. The action that aligns with this goal is having unique views visit a brand's website. This indicates that people are becoming more aware of the brand and are actively seeking more information about it. Unique visits serve as a measure of engagement and interest, which are crucial indicators of brand awareness.

In contrast, signing up for loyalty programs, scrolling through products in a gallery, and downloading coupons are actions more associated with deeper levels of engagement or conversion. These actions typically suggest that a consumer is already familiar with the brand and is considering a transaction or further involvement, rather than simply becoming aware of the brand for the first time. Thus, while all options involve interacting with a brand, only unique views directly reflect the core objective of raising brand awareness.

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