Which action represents a loyalty campaign?

A loyalty campaign is designed to encourage and reward customers for their ongoing patronage and engagement with a brand. Signing up to receive brand updates via email signifies a commitment to stay connected with the brand. Customers who opt into these communications often receive exclusive offers, updates on new product launches, and loyalty rewards. This direct line of communication fosters a sense of connection and community, making customers feel valued and likely encouraging repeated purchases.

In contrast, downloading product coupons focuses on immediate savings rather than fostering long-term loyalty, while posting about products on social media represents engagement but does not inherently indicate a commitment to future transactions. Scrolling through products is simply a browsing behavior without any indication of brand loyalty or preference. Therefore, the action of signing up for email updates reflects a proactive step toward building a lasting relationship with the brand, which is the essence of a loyalty campaign.