Which company is part of the Omnicom Group Family Tree?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

PHD is indeed part of the Omnicom Group Family. The Omnicom Group is a global marketing and communications company that houses various agencies under its umbrella, including PHD, which is known for its media planning and buying services. This positioning within the Omnicom structure allows PHD to leverage the resources, expertise, and networks that Omnicom provides, thereby enhancing its capabilities in delivering marketing solutions for its clients.

In contrast to PHD, MEC, also known as GroupM, is part of WPP, a competitor of Omnicom. JWT, which stands for J. Walter Thompson, is associated with WPP as well and has a different ownership structure. Horizon Media operates independently and is not affiliated with either Omnicom or WPP, making it distinct from the other agencies mentioned. Thus, within the context of the Omnicom Group family, PHD stands out as the correct choice.

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