Which of the following is not a type of digital advertising?

Prepare for the IAB Digital Media Sales Certification Test. Study with flashcards and multiple choice questions, each question has hints and explanations. Get ready for your exam!

Television is not considered a type of digital advertising because it traditionally refers to the delivery of content through broadcast or cable networks, rather than through digital channels. Digital advertising typically includes formats and methods that leverage the internet and digital technologies to reach audiences, such as search advertising, social media advertising, and video advertising.

Search advertising involves displaying ads on search engine results pages, social advertising uses social media platforms to connect with users, and video advertising refers to ads distributed on digital video platforms. These formats utilize digital infrastructure and are measurable through online analytics. Thus, television, as a non-digital medium, does not fit this classification.

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