Which of the following is a benefit of owned media?

Owned media refers to the content and channels that a company creates and fully controls, such as its website, social media profiles, and blogs. A significant benefit of owned media is cost efficiency. Since the brand owns these platforms, there are no additional costs associated with media placements or advertising fees that typically come with paid media. The company can create and distribute content without incurring ongoing expenses to third parties, making it a cost-effective way to engage with customers and build brand loyalty over time.

This cost efficiency allows businesses to allocate resources more strategically, focusing on creating high-quality content that resonates with their audience without the pressure of paid promotion costs. With owned media, the potential for long-term engagement and value generation is significantly higher, as brands can continually produce content that serves their audience's needs without recurrent expenses.