Which of the following is an example of an independent agency?

An independent agency is typically defined as an advertising or marketing agency that operates independently from larger agency networks and does not belong to a global holding company. This type of agency can foster creativity and innovation, often being more agile and adaptable compared to larger conglomerates.

Wieden + Kennedy is recognized as an independent agency. It was founded in 1982 and has maintained its independence while building a strong reputation for innovative and impactful advertising campaigns. Its work with clients, most famously Nike, is characteristic of a unique and creative approach that independent agencies often embody.

In contrast, the other options listed are part of larger advertising networks or holding companies. Mindshare, Ogilvy, and MEC are all entities that operate under larger corporate structures and have affiliations with parent companies that influence their operations and strategic decisions. This distinction is crucial as it shapes the way these agencies operate and the services they provide.